Data Poem

(Your MMM) Data Poem

MMMs are powerful navigational tools, charting high-level insights across the marketing cosmos. Yet, they have a few blindspots like measuring complex interactions and long-term ROI trajectories. Data POEM's Connected Intelligence amplifies MMMs, leveraging the strengths of both methods.

Enhance MMM with Causal AI

MMMs lay the foundation of your marketing galaxy :

  • Identify the primary marketing levers
  • Quantifying initial channel effectiveness
  • Establish comparative benchmarks

Our Causal AI delivers:

  • Crystal-clear model interpretability
  • Hyper-accurate predictive power
  • Streamlined modeling efficiency

Fusing traditional methods with AI creates more robust, actionable marketing insights

Timeline showcasing monthly ROI insights

Ensemble Modeling - The Power of Connection

Our hybrid approach integrates MMMs and deep learning to reveal:

  • Cross-channel synergies and interactions
  • Unbiased, 360-degree views
  • Granular insights
  • Balanced interpretability and predictive power
Benefits of this connected approach
  • Robust predictions from aggregated outputs
  • Capture of linear and non-linear relationships
  • Adaptability to market changes
Enabling
  • Comprehensive mix optimization
  • Confident, data-driven decision-making
  • Mastery over complex marketing challenges
Graph of audience segment trends over time

Mapping Non-Linear and Complex Interactions

While MMMs chart linear paths, our deep learning unveils non-linear patterns:

  • Holistic marketing landscape view
  • Pinpointing of saturation events
  • Channel synergy discovery
  • Threshold effect identification
Our integrated approach
  • Uncovers hidden data patterns
  • Models intricate customer journeys
  • Optimizes across all spend levels
Empowering nuanced decisions
  • Precision-engineered budget allocation
  • Optimized campaign launch timing
  • Enhanced cross-channel synergy optimization

Result: A more accurate, actionable map of your marketing universe, leading to optimized strategies and amplified ROI.

Visual representation of transfer learning in ROI

Granularity

Unlock hyper-targeted optimization, fine-tuning strategies at the most detailed level for maximum ROI:

  • Precisely measure ROI for each marketing channel (e.g., TV, digital, print)
  • Evaluate performance of individual tactics within channels (e.g., display ads vs. search ads)
  • Assess impact of specific creative elements on campaign success
  • Measure short-term vs. long-term effects of marketing activities
  • Analyze ROI variations across different regions or markets
  • Understand how marketing effectiveness varies by customer group
  • Quantify interaction effects between different marketing efforts

With The AI Cockpit, navigate your marketing universe with unprecedented precision and insight.

Diagram of counterfactual inference for marketing

Empower Your Marketing Mix Modelling with the Power of Connected Intelligence
Let’s talk!

Book an Appointment